Based on data collected from the DATAAsia Virtual Tech Conference and Expo hosted by Virtualtech Frontier SdnBhd, the lack of online marketing and e-commerce skills was seen by local SMEs when the Full Movement Control Order (FMCO) came into force. The biggest obstacle to success. VTF) Recently.
“Digital marketing is key to digitizing our business, especially during FMCO, where business operations and consumer movements are restricted. If your business lacks digital marketing resources, the current pandemic situation Given that, we cannot effectively reach out to our customer base, “said Jason Lo, VTF Digital Enablement Specialist and Founder.
Low also added that at virtual conferences and expositions, participants showed a keen interest in topics such as business innovation through cloud technology and building credibility for SME businesses through the B2Be Commerce Marketplace.
This is in line with post-event findings that non-retail companies are looking for the right solution to digitize their sales channels.
According to the participants surveyed, the sectors most hungry for e-commerce solutions are retail (21%), services (18%), and manufacturing (18%).
A common problem raised by participants regarding the lack of e-commerce solutions was the inability to identify suitable and reputable mentors in their respective industries.
“If the lack of digital marketing and e-commerce resources constitutes the top three areas of all sectors, it may indicate a disruption to business operations in today’s situation. Current mobility restrictions are protracted. And these sectors will suffer losses in the long run. Given that 98.5% of Malaysia’s businesses are SMEs, this is not good news, so entrepreneurs and their staff We need to accelerate our efforts to improve our skills with essential digital tools, “Low said in a statement.
Meanwhile, Malaysia’s global creativity and innovation welcomes the gradual opening of the sector of the National Reconstruction Plan announced by Prime Minister Tan Sri Muhyiddin Yassin on Tuesday.
“The four-step approach has a clear transition designed to remove the country from the health and economic crisis caused by the global Covid-19 pandemic. It provides a roadmap for relaxing restrictions. , Providing a path to normality, “said its deputy CEO, Amiruddin Abdul Shukor.
During this period, MaGIC will continue to manage government-announced initiatives under the 2021 National Budget, Short-Term National Economic Recovery Plan, Prihatin Rakyat Economic Stimulation Measures, and Strategic Programs to Strengthen People and Economic Initiatives. And adjust.
These include the National Technology & Innovation Sandbox, Social Impact Matching Grant, Program Perolehan Inovasi Sosial Kerajaan, Social Innovation Challenge Accelerator, and a variety of capacity building programs for start-ups and social enterprises.
Source: https://illinoisnewstoday.com/smes-still-lack-online-marketing-and-e-commerce-skills-to-survive/259916/