Image credit: Nestia
KUALA LUMPUR: Lazada is helping thousands of grocery stores affected by the MCO 2.0 through its 'Keep Calm and Shop from Home' page.
The company said lasy year, thousands of grocery stores benefited from the initiative.
Lazada Malaysia's chief business officer, Sherry Tan said Malaysians can shop from over 10,000 essential assortments on the page, ranging from farm-to-table vegetables, fruits, meat, seafood, and cooking ingredients, to daily necessities, such as face masks, hand sanitisers, toiletries, pet supplies, and more
"We stand alongside our business partners to tirelessly serve the needs of our customers, who increasingly rely on us to deliver their everyday needs, evidenced by our grocery category's daily average sales that increased over 170 percent year-on-year across 2020," she said.
Cameron Farmer's marketing manager, Shwe Ying, said we must support our fellow Malaysians during this MCO 2.0 by providing them with easy access to fresh groceries online.
"We can leverage Lazada's strong consumer base to MCO-proof our business online and retain the livelihoods of our farmers. From our humble beginnings to e-commerce last year, we have now expanded our offerings to eggs, garden-plucked fruits, and more, in addition to our renowned freshly-harvested vegetables," he said.
During last year's MCO, the disruption in the supply chain has caused Cameron Farmers to discard heaps of veggies.
However, through the Lazada effort, the farmers there managed to sell an average of over 10,000 kg every month.
"We have been selling on Lazada Malaysia since the end of last year because of the increasing demand for groceries on the leading eCommerce platform and the much-needed logistics support it provides to sellers," said Fully Fishery's co-owner, Lee Ka Seng.
"Before that, we have been selling our seafood through livestreams on social media, but the pandemic showed that businesses need to adapt and be future-proof. By joining Lazada, we can continue leveraging our strength in livestreaming through its in-app LazLive feature, while also offer seamless 24-hour and 48-hour deliveries to Malaysian households," Lee added.
On Lazada, Fully Fishery offers an extensive selection of seafood including salmons, tilapias, scallops, crayfish, cods, king crabs, and more while having Malaysians purchased up to 3,000 kg monthly.
Meanwhile, D Mart's founder, Dylan Lee, said after joining Lazada Malaysia, he was able to switch his business model and started selling fresh produce online during the first MCO.
"I needed to adapt during the pandemic. Even though it was new and unfamiliar to me, I was guided by Lazada University's comprehensive training and Lazada's intuitive eCommerce tools, which enabled my business to flourish. Today, regardless of the MCO's return, I am more prepared to tap onto the eCommerce's uptrend in growth," he said.
D Mart has staggering sales of more than 8,000 kg of fresh vegetables in a month with a nearly 100 percent positive store rating from customers. The assortments have grown in Lazada to include frozen seafood, fresh fruits, seal-packed poultry, etc.
Source: https://www.nst.com.my/lifestyle/bots/2021/01/660367/tech-lazada-helps-grocers-survive-during-difficult-times