KUALA LUMPUR: The tourism, arts and culture ministry today urged businesses and influencers to use social media to promote domestic and business event tourism.

Deputy Tourism, Arts and Culture Minister Jeffrey Kitingan said industry players should leverage these platforms as they played a significant role in the lives of people.

“The tourism industry, whether leisure or business, is especially dependent on social media, given the nature of picturesque images as a way to introduce a destination to the world,” he said at the Malaysia Convention and Exhibition Bureau’s (MyCEB) Social Media Tourism Conference here.

The conference was co-organised with Malaysia Tourism Council and Santai Travel.

Kitingan added that using social media platforms to promote initiatives like “Meet in Malaysia” would be a driving force in the recovery of the industry after the Covid-19 pandemic.

“These initiatives, which are designed to help the industry stand on its own two feet again, are greatly in need of social media’s aid,” he said.

“I urge all business owners to seize the opportunity.”

Malaysia Tourism Council president Uzaidi Udanis said Malaysia’s tourism offerings needed to be seen in order to attract people from around the country and the world.

“If you don’t market them properly, these tourism products will remain secrets. No tourist will know about it and spend his or her money on these products,” he said.

MyCEB’s Meet in Malaysia campaign is aimed at promoting domestic and business event tourism.

The ministry’s hope is that Malaysia can be a hub for business events in Asia as borders begin to reopen.

The Social Media Tourism Conference was part of MyCEB’s Malaysia Business Events Week, which began on Monday. It brought industry leaders together to discuss how domestic and business event tourism can be promoted under the new normal.