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In conjunction with Maxis 25 years milestone in Malaysia and the upcoming Merdeka celebrations, Maxis announced their new brand purpose to Always Be Ahead. Embracing change and digitalisation the new brand purpose not only revealed their new initiatives moving forward, but also various promotions and deals for Maxis customers. 

These include RM25000 worth of App rewards for more than 200 deals including RM80 off at Lazada, up to 25% off domestic destinations at Malaysia Airlines and Firefly and the latest smartphones at RM25 each for 25 days. There’s also free 250 loyalty points worth RM375 for customers who sign up for the SME Digitalisation Grant. 

In line with this Maxis are currently ready to unleash 5G networks. They are waiting for the spectrum release. One particular 5G solution from Maxis could be in IoT or the Internet of Things as they have already started IoT 4G and hope to continue this with 5G as soon as it is released.

Other initiatives include:

  • Cyber safety with Maxis eKelas – Cyber safety and virtual learning programmes for eKelas students at schools and 82 Pusat Internet around the country.
  • Digital 101 for SMEs – Putting together courses from Maxis Business to guide micro-SMEs on mastering digital marketing and eCommerce through workshops.
  • Device Tips – Upskilling families and tech enthusiasts on how to get more and do more on their devices in partnership with Samsung, Huawei and Apple.
  • SME Digitalisation Grant – SMEs get to claim up to RM5,000 from the SME Digitalisation Grant. 
  • Maxis IoT Challenge 2020 – Exciting industry-driven IoT challenge calling the most innovative minds in Malaysia to develop 5G-enabled IoT solutions to solve real business problems.
  • Maxis Digital Readiness Index – A dedicated SME Help Squad will assist SMEs in finding the right solutions for their business through a Digital Readiness Index, an interactive tool that helps businesses assess their digital readiness.
  • Maxis Business Insights hub – A resource to help businesses gain insights via articles and videos on digital transformation for their business.

Source: https://technave.com/gadget/New-Maxis-Brand-Purpose-Helping-Malaysia-to-Always-Be-Ahead-with-RM25000-worth-of-app-rewards-the-latest-smartphones-at-just-RM25-free-25GB-Internet-and-more-19889.html