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KUALA LUMPUR (Nov 18): HSBC Bank Malaysia has launched a new wealth centre in Johor Bahru as part of its strategy to scale its affluent and high net worth banking business and strengthen its presence in key cross-border growth corridors.

Located at the bank’s Jalan Bukit Timbalan branch, the appointment-only centre serves Premier Elite clients and offers bespoke in-person wealth management solutions focused on wealth accumulation, protection, and legacy planning. 

Premier Elite is available to selected Premier account holders who maintain a minimum total relationship balance of RM3 million with HSBC.

Customers also gain access to senior relationship managers, wealth specialists and curated portfolio solutions.

The launch was officiated by Lee Ting Han, chairman of the Johor State Investment Trade, Consumer Affairs and Human Resources Committee, and witnessed by HSBC Malaysia CEO Datuk Omar Siddiq and Linda Yip, country head of International Wealth and Premier Banking.

HSBC said Johor is an ideal location due to its proximity to Singapore and rising investment inflows from the Johor-Singapore Special Economic Zone, alongside the state’s diversification into data centres, digital infrastructure and advanced manufacturing. 

Lee said the pursuit of higher growth, coupled with a stronger ringgit, is elevating living standards and moving the state closer to high-income status. He added that the financial sector and international connectivity play a pivotal role in supporting this trajectory.

Yip described the opening as an important milestone for HSBC’s wealth management franchise. “This investment reflects our confidence in the growth potential of the state of Johor and the increasing need for sophisticated wealth solutions among our growing Premier Elite clients,” she said in a statement.

The new centre also features HSBC’s iconic lions, Stephen and Stitt, facing the Straits of Johor to symbolise international wealth flows. It houses “Tides,” an art installation by Malaysian artist Red Hong Yi, made from 12,960 gold 50 sen coins to depict the rising motion of ocean waves and the flow of wealth across generations.

The Johor Bahru launch follows the opening of HSBC’s flagship wealth centre at the Tun Razak Exchange financial district earlier this year, as part of its ambition to be a leading international wealth manager in Malaysia.

Source: https://theedgemalaysia.com/node/781000