KUALA LUMPUR: Retail Summit Asia has gathered over 600 retailers and business leaders to explore practical strategies for turning unified customer experience (UCX) into real business growth.
The summit, organised by EasyStore, marked a turning point for Malaysia's retail landscape as more small and medium enterprises (SMEs) accelerate their adoption of AI-driven tools and connected commerce systems to build sustainable growth.
It saw 44 per cent of SME attendees committed to launching concrete, customer-focused initiatives within 30 days.
EasyStore general manager Melissa Poh said the movement reflects a clear shift from short-term promotions to long-term relationship building.
"Growth is driven not just by sales, but by creating customers who choose you every time," she said in a statement.
Malaysia's retail evolution mirrors a broader Southeast Asian trend-SMEs are adopting tech-enabled strategies to create personalised, resilient and sustainable business models.
Attendees explored practical strategies to build stronger loyalty programmes, unify online and offline shopping experiences, and become brands that resonate more deeply with today's consumers.
A key focus was understanding why modern shoppers expect seamless, personalised journeys, both in-store and online and how EasyStore enables this through a single unified system.
Meanwhile, the panel discussions tackled how SMEs can empower customers as co-creators, amplify their voices through retail-ready technology, and drive omnichannel engagement with AI.
The summit was supported by Fiuu as marquee partner, alongside Omada by TP-Link, Ninja Van Malaysia, Alliance Bank and Sunmi Global as strategic partners, providing payment, logistics and infrastructure support for the growing SME ecosystem.
Source: https://www.nst.com.my/business/corporate/2025/10/1288623/retail-leaders-gather-turn-customer-experience-growth

