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The Malaysia External Trade Development Corporation (MATRADE) continues its efforts to empower small and medium enterprises (SMEs) in the East Coast region through its signature Mid-tier Companies (MTC) Benchmarking Programme. Held today at the AC Hotel Kuantan, the event was attended by 80 SMEs from various industries.

Themed “Building Resilient Supply Chains: Strategies for Global Growth,” the programme aims to foster knowledge sharing and collaboration among industry leaders to enhance Malaysia’s position in the global supply chain. This strategic collaboration with Deloitte Consulting brought together key stakeholders, including industry experts and representatives from leading companies across various sectors.

Participants had the opportunity to gain valuable insights from renowned MTC exporters, engage in interactive panel discussions, and network with peers to explore potential collaborations and business opportunities.

“The MTCDP benchmarking event in Pahang marked a significant milestone in MATRADE’s efforts to support Malaysian exporters’ journey towards becoming regional and global champions,” said Datuk Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE. “We aim to provide a platform for knowledge exchange and collaboration, empowering Malaysian companies to optimise their supply chain strategies and seize opportunities in the global market.”

The event featured a fireside discussion on “Weaving Resilience through Supply Chain for Export Excellence,” moderated by MATRADE, with panellists including Ir Mahmood Azmy, CEO of MECIP Global Engineers Sdn. Bhd., En Redziwan Saari, CEO of Ain Medicare Sdn Bhd, and En Ahmad Syukry Ibrahim, Director of Islamic Affairs & Government Relations at Mamee-Double Decker (M) Sdn Bhd. The discussion provided valuable insights into export strategies, sustainable growth, and resilient supply chains.

Introduced in 2014, the MTCDP aims to accelerate the export growth of MTCs, positioning them as global leaders. Since its inception, 348 MTCs have benefited from the programme. Following its success, the Mid-Tier Ramp Up Programme was launched in 2016 to further enhance MTCs’ competitiveness in global markets.

MATRADE is committed to cultivating more export champions and supporting the government’s efforts to rejuvenate the Malaysian economy as outlined in the MADANI Economy and NIMP 2030. The MTCDP targets export-oriented MTCs with annual revenues ranging from RM50 million to RM500 million for manufacturing companies and RM20 million to RM500 million for service providers. Interested parties may reach out to MATRADE through email at midtier@matrade.gov.my for further information.

Source: https://www.businesstoday.com.my/2024/08/06/matrade-empowers-east-coast-smes-with-mid-tier-companies-benchmarking-programme/