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The upcoming Bumiputera Economic Congress (KEB) 2024, orchestrated by the Ministry of Economy in collaboration with the Ministry of Rural and Regional Development, is poised to set a new benchmark for Malaysia's halal industry. Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi's announcement of the proposal to mandate a 70% purchase of halal and Bumiputera products for government programmes underscores a strategic move towards enhancing Bumiputera socio-economics within the unity government's framework. Slated for discussion at the Putrajaya International Convention Centre, this initiative, along with the Halal Business Transformation and Home-Grown Halal Champion Programmes, aims to position Malaysia as a frontrunner in the global halal market.

Revitalizing Bumiputera Economic Growth

In response to the halal industry's significant contribution of 7.9% to Malaysia's GDP in 2023, initiatives such as the Halal Business Transformation programme and the Home-Grown Halal Champion Programme are set to be introduced. These programmes, focused on vendor development and business coaching in partnership with multinational firms, are part of a broader effort to foster a conducive ecosystem for Bumiputera entrepreneurs. By emphasizing education reform, rural development, and technology mastery, KEB 2024 aims to unlock new avenues for Bumiputera communities to thrive economically.

Strategic Collaborations and Initiatives

The KEB 2024 is not just about mandates and proposals; it's a platform for strategic collaborations that bridge governmental efforts with the private sector's innovation. The Halal Business Transformation programme, in particular, seeks to leverage these partnerships to amplify the reach and efficiency of Bumiputera enterprises. With exports totaling RM53.72 billion in the previous year, the halal industry's upward trajectory is clear, and the government's targeted initiatives promise to further enhance this growth.

Setting the Stage for Global Leadership

With Prime Minister Datuk Seri Anwar Ibrahim and Deputy Prime Minister Ahmad Zahid headlining the opening and closing ceremonies, the KEB 2024 is more than an economic event; it's a statement of Malaysia's ambition on the world stage. By focusing on the halal industry and other key sectors, Malaysia is laying the groundwork to become a global halal economy leader. This congress is not just about discussing potential; it's about action, empowerment, and the realization of a vision that places Bumiputera welfare and development at its core.

As Malaysia gears up for KEB 2024, the world watches with anticipation. The congress's outcomes could very well redefine the nation's economic landscape, providing a blueprint for other countries to follow in empowering their indigenous and minority communities. With a focus on innovation, inclusion, and international collaboration, KEB 2024 represents a pivotal moment in Malaysia's journey towards becoming a global halal powerhouse.

Source: https://bnnbreaking.com/politics/keb-2024-empowering-malaysias-halal-industry-with-70-bumiputera-product-mandate