Touch ‘n Go Group and Shell Malaysia have officially launched a new cashless experience that enables customers to pay for fuels using Touch ‘n Go RFID at 88 Shell stations nationwide.
In a joint statement, both companies said the number of Shell stations enabled with this new cashless fuelling experience is expected to increase twofold by the end of the year.
Effendy Shahul Hamid, group chief executive officer, Touch ‘n Go Group said the company is pleased to have so quickly been able to expand the RFID use case beyond road tolling.
“Customers can now make payments at Shell stations without requiring any interaction with an app on their mobile phones or engaging with a point-of-sale system as payment is made via Touch ‘n Go eWallet linked to the users’ Touch ‘n Go RFID.
“We are fortunate to have found a like-minded partner in Shell, who aligns with our ambition to provide customers with a cashless, contactless driving experience, and is helping us pave the way towards delivering more innovative offerings for both sets of our customers,” said Effendy.
Seow Lee Ming, general manager, mobility for Shell in Malaysia and Singapore, said in line with the company's commitment to make its customers’ daily journeys more seamless through innovative offerings, it has embarked on this partnership with Touch ‘n Go.
“We also went the extra mile to integrate Touch ‘n Go RFID with our loyalty partner BonusLink, allowing customers to earn loyalty points easily with each fuel purchase,” said Seow.
Seow said over the last year, the company has received positive response from over 10,000 pilot users, and it has been working closely with Touch ‘n Go to continuously optimise the technology to ensure a truly hassle-free payment experience.
“We are confident that this collaboration with Touch ‘n Go will further enhance our customer experience at Shell,” he added.
In order to use Touch ‘n Go RFID at Shell petrol stations, customers will need a Touch 'n Go RFID tag linked to their Touch ‘n Go eWallet account. There is a one-time registration and activation through Touch ‘n Go eWallet.
Upon successful activation, customers simply need to park their vehicles at the RFID designated fuelling bays, the company said.
Vehicles are detected within seconds, and payment will be auto-debited from the customers’ Touch n’ Go eWallets, allowing customers to proceed with refueling their vehicle, it said.
Any unutilised amount will be immediately refunded to the customers’ Touch 'n Go eWallet accounts.
From Aug 10 to Sept 16, Shell and Touch ‘n Go will be rewarding the first 25,000 customers who purchase fuels at Shell stations using Touch ‘n Go RFID.
They would simply need to pump a minimum of US$11 (RM50) on their first Touch ‘n Go RFID transaction at Shell to receive a US$2 (RM10) cashback.
Customers eligible for this cashback would have to be first-time users of this feature.
Source: https://www.digitalnewsasia.com/business/touch-n-go-shell-malaysia-unlock-new-cashless-experience