Image credit: The Sun Daily
GEORGE TOWN: Penang has signed on as an official partner of the Malaysian Association of Tour and Travel Agents (Matta) as part of an effort to expand its tourism industry online.
This makes the state the first to collaborate at this level with the travel agents group.
Penang executive councillor for tourism and creative economy Yeoh Soon Hin said the partnership with Matta would help to develop promotional activities for the state’s tourism industry through various e-commerce platforms.
“Although international borders have reopened, domestic tourism is still equally important to reactivate the market,” he told reporters at the launch of Matta Online here today.
He said the online platform would help local industry players reach new markets, adapt to changing global variables and cater to new consumer demands while still keeping costs manageable.
Matta president Tan Kok Liang said the organisation’s new online platform had received positive response and it was eager to use it to promote products and attractions.
He said the online platform was aimed at supporting small-time travel agents in terms of marketing, in line with the government’s initiative on digital economy to enhance business opportunities, increase occupancy, support revenue generation and increase profitability in the travel industry.
“This is a timely shot in the arm for the Malaysian travel and tourism industry,” he said.
Last month, tourism, arts and culture minister Nancy Shukri launched Matta Online for members and consumers to transact on a secure platform.
Source: https://www.freemalaysiatoday.com/category/business/local-business/2022/08/02/penang-becomes-first-matta-partner/